In Part I of this article series, we looked at how the real-time Web has precipitated Nowism as a fundamental shift in how we understand and engage with information. Nowism is a cultural shift to a focus on the present, instead of the past or future.… Read More “The Present IS the Future: Real-Time Marketing In the Era of the Stream – Part Two”
Monthly Archives: June 2013
The Present IS the Future: Real-Time Marketing In the Era of the Stream – Part One
Introduction
The pulse of the Net has gotten faster. It’s not a static Web of documents anymore, it’s a new real-time messaging medium we call the Stream.
The Stream is unlike any form of live media before it: It is a completely real-time, globally distributed, two-way conversation.… Read More “The Present IS the Future: Real-Time Marketing In the Era of the Stream – Part One”