The stunning news that Apple bought social search engine, Topsy, for more than $200M has many scratching their heads. Why would Apple want social data, and why would they pay so much for it?

There has been a lot of speculation about the reasons for this acquisition — ranging from making Siri better, to making the App Store smarter, to acquiring big data expertise to develop insights on the Apple firehose.… Read More “Did Apple Buy Topsy for Contextual Awareness?”