Read my new article about how to evolve Twitter, on VentureBeat

I’ve spent many years studying, writing about, building, and funding companies (such as Bottlenose, Klout, and The Daily Dot) in Twitter’s ecosystem.

Despite the media chatter, I am still bullish on Twitter – as should be any investor who understands the social network’s fundamentals and true potential. Twitter has the highest revenue growth rate of any tech firm with over $2 billion in sales over the last year. And at today’s market cap, Twitter is an incredible bargain.

The company has enormous untapped potential to impact the world and create value for investors and partners — far more than short-term investors probably realize. But to unlock that hidden potential, some significant product and business model evolution may also be necessary.

I truly want the Twitter ecosystem to succeed. And it is in that spirit of support and optimism that I’m offering a number of ideas below that could help Twitter not only regain its former growth curve but surpass it. I’m breaking down my detailed playbook for the company into three sections:

1: Improving the signal-to-noise ratio on tweets
2: Enabling better search and collection of tweets
3: Focusing on being a network not a destination